Nicole Farhi


Working alongside the talented campaign team over at Mission, we were asked to capture a set of product films to support the 2015 rebrand of much-loved British fashion house Nicole Farhi. Kicking off with their toasty warm AW15 shoot, we needed to showcase the beautiful textures and fabrics synonymous with the brand. Luxury casual wear back at it’s best, from a brand that’s gone back to it’s roots.


Delivered a set of films that focus on the detail in the design and celebrate the understated elegance of the AW15 collection. The product films were accompanied by a ‘behind the scenes’ brand film that tells the tale of luxury knits and the modern wearable tailoring that the brand has become known for. Shot by photographer Mark Peckmezian and styled by Agata Belcen, the campaign itself can be seen gracing the pages of Vogue UK this season.


Women: The statement jumper >

Men: The new season knit >

Women: The classic wool coat >

“Who Are They Productions is top notch. Their ability to bring a brand vision to life through engaging video content is fantastic. The team of producers, directors and filmmakers are always creative in approach and reliable and diligent in execution.”

Michael Wong – Director of Creative Strategy

Mission Media