On April Friday 13th there were 13 new millionaires who needed a little help adjusting to the EuroMillions lifestyle, so we called on a luxury life coach to give them some advise.

Callum told us everything we needed to know about living a life of luxury – because he and his clients have been doing that for years.

We created three videos in total – a teaser video where we introduced our character and let the audience know about the event coming up, a hero video where he offers the audience advice, and a follow-up video encouraging players to check their EuroMillions ticket (and give him a call if they’re a winner!)